16 Aug

3 Crucial Questions To Ask Yourself When Choosing A Digital Marketing Agency


If you are in search of a digital marketing firm Calgary has several companies from which you can choose. However, before making your final decision, you need to ensure that the company is right for your business. Here are a 3 crucial questions to ask yourself before signing the final contract.

Does The Company Have An Online Presence?

It’s very important that you take note of how well your potential company’s blog is doing, because if they cannot help themselves it’s unlikely they will be able to help you with your business. So take a look at their website. Do they seem to have a consistent amount of traffic? Are people commenting on their blog post? Pay attention to their social media presence. Are the mount of followers they have proportional to the amount of followers their competition has? And more importantly, are they posting consistently on each platform? Finally, are they showing up on the first page of the search engines, specifically Google? If you are looking for a digital marketing firm Calgary offers many options, but the most successful companies have an awesome online presence.

How Do They Measure Success?

Find out how if the company uses reputable analytics tools. And if they do, how often do they use them? You should know how they measure the success of a company. The best digital marketing agencies understand that sticking with one strategy throughout the entire campaign is not always practical. You must be ready to adapt to change in this particular industry. So before hiring someone, you need to know how they measure website traffic, leads, subscribers, sales and other signs of growth.

Do They Outsource Their Work?

On many occasions, business owners will meet with a firm and become impressed by technology, strategies and their depth of expertise. However, after signing up with the company, they soon discover that the people they met with are not the ones who will actually be handling their project–they outsource the work to someone they have never met.

This can cause a big breech in trust and it means that it will be hard to assign accountability to someone because you never know who is working on your campaign at any given time. So before signing up, ask the company if their team will be handling your project personally.

When you’re searching for the perfect digital marketing firm, it can be easy to get caught up in all of the promises of results. However, if you are vigilant, you will be able to decipher which companies can actually follow through on their promises. Finding the perfect firm simply means asking the right questions.